Factors Influencing the choice of Islamic personal Financing in Sudanese Banks

This study aims to provide insights into the factors considered important in selecting Islamic personal financing among Sudanese bank customers. Data is obtained using a self-administered questionnaire. A sum of 200 questionnaires were distributed; however, only 147 were found usable. The study uses descriptive statistics, factor analysis, and correlation to analyze the data. The findings reveal that "Islamisity of the products- Halal" is deemed the most critical factor in selecting Islamic personal financing as most customers typically select Islamic personal financing because the Islamic bank offers products that comply with Shariah. Additional factors customers perceived as important include “service efficiency," "Attractiveness of the offerings", and "bank marketing performance”. By investigating the choice criteria for Islamic financial products, this study contributes towards a better understanding of the customers' preferences, which will help managers of Islamic banks better comprehend the factors they should consider when marketing and developing their products. Hence, more effective strategies can be set to attract customers and expand the customer base. Keywords: Islamic banks, Personal finance, Shariah compliance, Halal, selection criteria.