Investigating the Role of Digital Platforms in Improving Freight Logistics and Supply Chain Management in West Africa

The research article examines the transformative effect of digital technology on freight logistics and supply chain management in West Africa. It investigates the adoption and impact of digital platforms in the region, aiming to uncover challenges and opportunities. Using mixed-methods research, including surveys and interviews with logistics professionals and stakeholders, the study reveals the role of digital platforms in enhancing operational efficiency, transportation optimization, and supply chain visibility. Key benefits include real-time tracking, improved coordination, and data-driven decision-making. Nevertheless, the study identifies hurdles to widespread adoption, such as limited infrastructure, organizational resistance, and data security concerns. The findings emphasize the significance of promoting digital platform adoption to address inefficiencies and improve overall logistics performance in West Africa. The study offers recommendations for logistics providers, policymakers, and businesses to effectively leverage digital platforms. Furthermore, the research stresses the need for supportive policies, infrastructure development, and further research to sustainably implement digital platforms in the region's freight logistics and supply chain management sector. By shedding light on this topic, the research article contributes to understanding the potential impact of technology on logistics in West Africa. It serves as a valuable resource for industry professionals, policymakers, and researchers aiming to harness the benefits of digitalization in the region's freight logistics sector. Keywords: Digital platforms; Freight logistics; Supply chain management; West Africa; Adoption; Improvements; Transportation; Distribution